Once Upon a Farm creates organic baby food and snacks made with thoughtfully sourced, real fruits and vegetables.

For the website redesign, we translated the brand's playful, vibrant personality into a fresh digital experience. As Senior Designer, I led the creative direction by developing two distinct visual concepts before refining them into a cohesive design system. I also designed key page templates and flexible content modules that could be reused across the site, ensuring a consistent and scalable experience.