Lip Lab offers a unique beauty experience where customers can create their own custom lipsticks by blending different shades, finishes, and scents. For the site redesign, we translated their new visual identity into their digital presence and focused on helping users prepare for their in-store experience.

In addition, we reimagined the booking experience, streamlining the UX to simplify appointment scheduling and reduce user drop-off. The new flow makes it easier for customers to reserve their visit with confidence and ease.