Effy Jewelry handcrafts timeless, one-of-a-kind pieces. As Senior Designer, I led the visual direction and execution of the site redesign, using detailed layouts and subtle animations to mirror the craftsmanship behind the brand.

To support their editorial content, we built an extensive section library, empowering their team to curate collections with high-impact, full-bleed imagery and showcase the stories behind each piece. The new design prioritizes elevated aesthetics and subtle motion across the site.