Lip Lab offers a unique beauty experience where customers can create their own custom lipsticks by blending different shades, finishes, and scents.

At Domaine, we redesigned Lip Lab’s website inspired by their new visual identity and key goal of helping users prepare for their in-store experience. As Designer, my role included conceptualizing and designing pages and flexible sections to use across the site. We also developed a dedicated product listing page and product pages featuring bold, full-screen imagery that highlights Lip Lab’s curated catalog in a visually immersive way.

In addition, we reimagined the booking experience, streamlining the UX to simplify appointment scheduling and reduce user drop-off. The new flow makes it easier for customers to reserve their visit with confidence and ease.