Eight branches is a Toronto-based college offering students a comprehensive education in Traditional Chinese Medicine.

As Lead Designer in a team of 3, we designed a comprehensive visual identity inspired by calming elements found within nature and TCM principles. My responsibilities included spearheading the design team by leading the development of the logo mark, supplementary brand marks, color palette, and type choices. To compliment the new identity, our team also redesigned Eight Branches' website, course catalog, and social media elements.

Credits:
Design: Andrew Nowacki, Sarah Wong, Leah Wei
Development: Andrew Nowacki
Photography: Judy Gu