Eight Branches

Eight branches is a Toronto-based college offering students a comprehensive education in Traditional Chinese Medicine.

As Lead Designer in a team of 3, we designed a comprehensive visual identity inspired by calming elements found within nature and TCM principles. My responsibilities included spearheading the design team by leading the development of the logo mark, supplementary brand marks, color palette, and type choices. To compliment the new identity, our team also redesigned Eight Branches' website, course catalog, and social media elements.

Credits:
Design: Andrew Nowacki, Sarah Wong, Leah Wei
Development: Andrew Nowacki
Photography: Judy Gu

ROLE

Lead Designer

PROJECT TYPE

Brand Identity, Web Design, Graphic Design

YEAR

2021

ABOUT

Eight branches is a Toronto-based college offering students a comprehensive education in Traditional Chinese Medicine.

As Lead Designer in a team of 3, we designed a comprehensive visual identity inspired by calming elements found within nature and TCM principles. My responsibilities included spearheading the design team by leading the development of the logo mark, supplementary brand marks, color palette, and type choices. To compliment the new identity, our team also redesigned Eight Branches' website, course catalog, and social media elements.

Credits:
Design: Andrew Nowacki, Sarah Wong, Leah Wei
Development: Andrew Nowacki
Photography: Judy Gu

PROJECT TYPE

Brand Identity, Web Design, Graphic Design

ROLE

Lead Designer